5 Steps to Help you Quit Your Business

Last month three of my Mom Inventor clients asked me if they should quit their businesses. I see now I failed them in my answer. I asked them for more details on inventory, cash flow, how much money was invested so far and how many retailers have really said “No.” I asked about their sales {Read More…}

FIND YOUR BEST CONSUMER!

TAKE THIS QUIZ (after you read my word piles) IT IS GUARANTEED TO GET YOU MORE FOR YOUR MARKETING BUCK! After an epic summer of love and fun, ups, downs, growth and giddy and PRESENCE with my family – I’m back in the saddle of work and so blessed to have had 3 new clients {Read More…}

THE POWER OF A MOTHERS NATURE

DEAR SUPERMOM WANNABE: If you are a juggling and overwhelmed working Mama, consider this for me and for your family and for saving the world and all that jazz: There is most certainly a natural order of things. For thousands of years, in our DNA, in our Mothers and Grandmothers, perpetually and so on. Moms are the {Read More…}

Storytime: Kickstarter Lessons and Successes

KICKSTARTED and CROWDFUNDED! A few things I have learned from my clients and their struggles, successes and lessons running Kickstarter Campaigns. TOP TIPS: – Be honest and transparent with where you are in the business – Make sure you fill the needs of your crowdfunding supporters before anything else. – Get a provisional patent at a minimum {Read More…}

TAKING ON THE BIG APPLE WITH BIG MAMAS!

PRESS RELEASE Loacker Announces Inaugural PowerMom Awards and Summit   PowerMom Awards and Summit to Honor Supermodel Coco Rocha and Benefit No Kid Hungry   (NEW YORK, NY) April 21, 2017 – Global confections brand Loacker has announced the launch of their inaugural PowerMom Awards and Summit. This grand meeting of maternal minds includes an {Read More…}

15 Things That MUST be on Your Package to Get into Retailers

  Don’t be that inventor! The one that pours in blood, sweat, tears, sleep,hours, thousands and then fills their garage with 10,000 packages of a product retailers won’t take because it doesn’t meet their requirements! Here are the 16 Questions your Package MUST answer! 1. What brand is this made By? (Brand Equity, Logo Recognition) {Read More…}

SALES TIP!: Where Should You be Selling your Product or Service?

All sales channels are not created equal. Each have different risks, rewards, time and dollar commitments. In our first Tuesday Chooseday LIVE (ekk) video I share the 7 sales channels every entrepreneur should be aware of. With my Mom hat on too (because thats what I do) I evaluate them for the money commitment, time {Read More…}

How to Give to Get More Sales

  Sales do not happen by luck. No matter what type of product or service you have. You must entice your customers with something sweet, simple and free to remember you “buy.” IDEAS HERE: www.alibaba.com or www.orientaltrading.com You can make your own stickers with your logos and buy things in small amounts to suit ANY {Read More…}

5 Things Merry Moms in Business Do Well!

Having worked with over 300 Mom entrepreneurs now, I see over and over what works and what doesn’t in leading their business dreams into reality. Especially this time of year, I am always sad for some and impressed by others. I wanted to share a few simple things I see the successful ones doing. By successful, I {Read More…}

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